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Early Bronco Knowledge Base Explore more early Bronco tech and history articles in the WILD HORSES Early Bronco Knowledge Base. Return to Base Bronco Wildflower Publicity Release 1970-11-6 A Wild Bronco for Wild Era! A year after Woodstock shook the planet with wild music, dancing and general insanity, Ford recognized the new generation was here to stay and released a concept Ford Bronco for the ages with the Wildflower Bronco! NO SHRINKING VIOLET -- This special customized version of Ford Division's popular Bronco, the "Wildflower," will be featured at the Ford truck exhibit. The unique show vehicle has been extensively modified to incorporate a roll bar with integral headrests, stepover door panels with a padded sill and a walnut steering wheel. Bright pastel paint and trim add further highlights to the vehicle.


The Wildflower, a specially customized version of Ford Division's popular four-wheel-drive Bronco, is sure to be one of the most colorful show cars on display at automobile shows this year.

The unique vehicle, planned in Ford's Design Center in Dearborn, Mich., was extensively modified, inside and out, to achieve a lively carefree appearance with added luxury and safety features.

The dominant exterior characteristic of the Wildflower is the lively multi-colored paint treatment. The psychedelic design of blues, yellows and reds is topped off by a pink grille.

Modifications include a National Hot Rod Association approved roll bar with integral headrests, a windshield design coordinated with the contour of the roll bar and exposed chrome exhaust pipes.

The heating shielding rocker panel behind the pipes is formed of black and white anodized aluminum. Chrome wheel lip moldings accent the machined steel alloy wheels, which are equipped with knockoff hubs.

The hood was redesigned to incorporate an air scoop for added engine cooling. Rubber "snubbers" protect the bumpers from scratches and a performance-type gas fill enhances the car's sporty flair. Completing the exterior modifications are unique stepover door panels with padded sills, built-in steps and assist handles.

Custom interior appointments are highlighted by front bucket seats covered in brightly flowered vinyl upholstery with vinyl bolsters. A walnut steering wheel and walnut-trimmed control knobs highlight the colorful padded instrument panel.

Red loop carpeting covers the floor in both front and rear compartments, and both the front seats and the jump seats in the rear are equipped with deluxe push-button seat belts.

Public Relations
Ford Division
P. O. Box 1509
Dearborn, Michigan 48121
Telephone: (313) 337-7137

1966 Ford Bronco TV Commercial Check out this amazing example of what a new car commercial should be as Ford reveals the new 1966 Ford Bronco! Shop Early Bronco Parts