Early Bronco Carpet & Floor Mats

Early Bronco Floor Covering Options: Carpet, Floor Mats & Insulation

The floors of an Early Bronco take constant abuse. Dirt, moisture, heat, and wear all collect there first, making floor coverings one of the most important interior choices you’ll make. At Wild Horses 4x4, we offer Early Bronco-specific carpet kits, rubber flooring, floor mats, insulation, and hold-down hardware designed to work together and fit the way these trucks were built.

This guide walks through the options we offer and helps you choose the right setup based on how you use your 1966-77 Ford Bronco.

Early Bronco Carpet Kits from Wild Horses 4x4

Our Early Bronco carpet kits are designed specifically for factory Bronco floor pans, not trimmed universal kits. They’re shaped to follow the contours of the cab and are available with or without padding, depending on how finished you want the interior to feel.

Why choose carpet from Wild Horses:

• Designed specifically for 1966-77 Ford Bronco floors

• Provides a clean, finished interior appearance

• Helps reduce road noise and drivetrain heat

• Works great with floor insulation and hold downs

Carpet is the right choice for street-driven Broncos, restorations, and weekend rigs where comfort and appearance matter. Many customers pair carpet with removable mats to protect high-wear areas without giving up a finished look.

Early Bronco Floor Mats & Rubber Flooring Options

Wild Horses 4x4 offers two very different rubber-based floor mat options, each designed for a specific purpose. Understanding how they’re intended to be installed is key to choosing the right one.

Full Rubber Floor Coverings (Front Only or Front-to-Back)

Our full rubber floor coverings are OE-style replacements designed to replicate the factory rubber flooring used on some original Broncos. These are complete floor coverings, not just placement mats.

Important fitment notes:

• Designed to install directly on the metal floor

• Not designed to install over carpet or other floor coverings

• Available in front-only or full front-to-back configurations

• Can be installed over insulation, though insulation was not factory-correct

These are ideal for Broncos built for durability, easy cleanup, and a factory-style look. They’re especially popular for trail rigs, work Broncos, or owners who want a no-nonsense interior that can be hosed out if needed.

Two-Piece Front Rubber Floor Mats (Drop-In Style)

Separately, Wild Horses offers two-piece rubber floor mats designed specifically for the driver and passenger front footwells.

Key differences:

• Designed to drop into the front footwells only

• Can be used over carpet, rubber flooring, or bare metal

• Easily removable for cleaning

• Protects high-traffic areas without replacing the full floor covering

These mats are a great add-on for daily drivers or trail rigs that still run carpet. Many customers use them seasonally or during trail runs, then remove them when they want a cleaner interior.

Prepping Your Early Bronco Floors to Prevent Rust

Proper prep is critical before installing any floor covering. Skipping this step is one of the most common causes of hidden rust problems later.

Recommended floor prep:

1. Remove all old carpet, mats, and padding

2. Inspect floors for rust, thin metal, or failing seam sealer

3. Repair rust properly before covering it

4. Clean and coat floors with a rust-preventive finish

5. Allow everything to fully dry before installation

Starting with clean, sealed floors protects your investment and ensures your new carpet or rubber flooring lasts.

Early Bronco Floor Insulation: Comfort, Heat Control & Noise Reduction

Wild Horses offers Early Bronco floor insulation kits designed to fit under carpet or rubber flooring.

Benefits of insulation:

• Reduces exhaust and drivetrain heat

• Helps quiet road and tire noise

• Improves overall driving comfort

Insulation is strongly recommended for street-driven Broncos and long-distance drivers. For trail-only rigs or factory-style rubber floor installs, some owners choose to skip insulation for simplicity and easier cleanup.

Installing Carpet, Rubber Flooring & Mats

Installation order matters for proper fit and long-term durability.

Typical installation sequence:

1. Clean and seal metal floors

2. Insulation (if used)

3. Carpet kit or full rubber flooring

4. Optional drop-in front floor mats

5. Hold downs to secure carpet or mats

Always test-fit before trimming and gluing. Shifters, seat mounts, and roll cages typically require trimming and hole cutting.

Using Hold Downs to Keep Flooring Secure

Loose carpet or shifting mats wear faster and allow dirt and moisture underneath. Early Bronco carpet and mat hold downs help keep everything in place.

Why use hold downs:

• Prevents carpet and mats from lifting on the edges

• Maintains proper fit over time

• Reduces wear in high-traffic areas

• Creates a cleaner, more finished install

Without hold downs, your carpet or mat is likely to get rolled up on the edges as you enter and exit the Bronco. We recommend running these hold downs whether you have carpet or a rubber full floor mat.

Choosing the Right Wild Horses Floor Setup

Restoration or Street-Driven Bronco

• Carpet kit

• Floor insulation

• Drop-in front rubber or carpeted mats

• Hold downs

Daily Driver / Mixed Use

• Carpet or full rubber flooring

• Insulation (recommended)

• Drop-in front rubber or carpeted mats

• Hold downs

Trail-Focused or Utility Bronco

• Full rubber floor covering or bedliner

• Minimal or no insulation

• Drop-in front rubber mats

• Hold downs (if using rubber full floor mat)

Every Early Bronco is different, and the right floor setup depends on how you drive it. Wild Horses 4x4 offers Early Bronco-specific carpet kits, rubber floor coverings, drop-in mats, insulation, and hold-down hardware designed to fit correctly and hold up over time.